Performance by Hiroko Tsuchimoto
Meeting point @Oude Markt (Enschede)
Why do we need to be happy? Is happiness a choice? Will happiness take us further?
From Aristotle to positive psychology, we unceasingly create missions and visions to improve our mental health and wellbeing. However, our current preoccupation with seeking happiness is as downhearted as if we forever chase rainbows. Social media consumption undermines normative images of happiness and plays important roles in increasing fear of sadness and failure. Corporations expect us to be happy for the benefit of their productivity. Joy marketing constantly stimulates us to buy more products with inspirational life quotes…
“PERFECT HAPPINESS” is a parade performance to reclaim our perception of happiness and to protest against the commercial exploitation of individual happiness. A group of performers walks together in a shopping district in Enschede with placards declaring freedom OF happiness.
Hiroko Tsuchimoto (b.1984, Sapporo, Japan) is a visual/performance artist, living in Sweden since 2008. She began her career at Musashino Art University in Tokyo and went on to study at Konstfack University College of Arts, Crafts, and Design and Royal Institute of Art in Stockholm. Her works are generally manifested as stage performances and social experiments in public spaces. In her performance pieces, she often provides communal experiences to audience members through physical assignments, dialogues, and collective movement. Since 2008, Tsuchimoto has presented her works internationally both inside and outside art spaces. She is a working grant recipient from Swedish Arts Grants Committee for the year 2013 and the years 2016-2018, as well as a grant holder at IASPIS residency at Bag Factory in Johannesburg in 2018.
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